{"id":15976,"date":"2025-12-09T12:37:40","date_gmt":"2025-12-09T12:37:40","guid":{"rendered":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/2025\/12\/09\/osez-lia-guide-sur-ladoption-de-lintelligence-artificielle-a-destination-des-commercants\/"},"modified":"2025-12-09T12:37:40","modified_gmt":"2025-12-09T12:37:40","slug":"osez-lia-guide-sur-ladoption-de-lintelligence-artificielle-a-destination-des-commercants","status":"publish","type":"post","link":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/2025\/12\/09\/osez-lia-guide-sur-ladoption-de-lintelligence-artificielle-a-destination-des-commercants\/","title":{"rendered":"Osez l&rsquo;IA | Guide sur l&rsquo;adoption de l&rsquo;intelligence artificielle \u00e0 destination des commer\u00e7ants"},"content":{"rendered":"<p style=\"text-align: justify;\">La CPME a particip\u00e9 mardi 8 juillet au s\u00e9minaire sur la mutation du commerce en centres-villes et en centres-bourgs. A cette occasion, la ministre des PME, V\u00e9ronique Louwagie a d\u00e9voil\u00e9 en avant-premi\u00e8re un guide pratique destin\u00e9 \u00e0 accompagner les commer\u00e7ants dans l\u2019adoption de l\u2019IA. Ce guide est accessible <a href=\"https:\/\/mibc-fr-02.mailinblack.com\/securelink\/?url=https:\/\/cloud1.eudonet.com&amp;key=eyJsYW5nIjoiRlIiLCJ1cmwiOiJodHRwczovL2Nsb3VkMS5ldWRvbmV0LmNvbS9hcHAvdXQ_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\"><u>ici<\/u><\/a>.<\/p>\n<p style=\"text-align: justify;\">Compos\u00e9 \u00e0 ce stade de quatre fiches th\u00e9matiques, ce document vise \u00e0 pr\u00e9senter de mani\u00e8re tr\u00e8s concr\u00e8te des cas d\u2019usage adapt\u00e9s aux r\u00e9alit\u00e9s du commerce, notamment :<\/p>\n<ul>\n<li style=\"text-align: justify;\">L\u2019am\u00e9lioration du support client via des chatbots accessibles 24h\/24,<\/li>\n<li style=\"text-align: justify;\">La personnalisation des recommandations produits en fonction des comportements d\u2019achat,<\/li>\n<li style=\"text-align: justify;\">L\u2019optimisation de la gestion des stocks gr\u00e2ce \u00e0 des outils de pr\u00e9vision,<\/li>\n<li style=\"text-align: justify;\">La g\u00e9n\u00e9ration automatis\u00e9e de contenus marketing et de descriptifs produits.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Le guide propose \u00e9galement un rappel des principales bonnes pratiques juridiques \u00e0 respecter afin de s\u00e9curiser l\u2019int\u00e9gration de ces technologies dans les activit\u00e9s commerciales.<\/p>\n<p style=\"text-align: justify;\">En tant que commer\u00e7ants, vous pouvez \u00e9galement vous adresser \u00e0 l\u2019adresse suivante : <a href=\"mailto:cnc-ia.dge@finances.gouv.fr\"><u>cnc-ia.dge@finances.gouv.fr<\/u><\/a><\/p>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La CPME a particip\u00e9 mardi 8 juillet au s\u00e9minaire sur la mutation du commerce en centres-villes et en centres-bourgs. A cette occasion, la ministre des PME,<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":15977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[47],"tags":[],"class_list":["post-15976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"_links":{"self":[{"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/posts\/15976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/comments?post=15976"}],"version-history":[{"count":0,"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/posts\/15976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/media\/15977"}],"wp:attachment":[{"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/media?parent=15976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/categories?post=15976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infallible-goldberg.87-106-122-147.plesk.page\/index.php\/wp-json\/wp\/v2\/tags?post=15976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}